About IMB
Imperial Brands PLC
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, P&S, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, F
Three plain-English paragraphs — current state, historical base rate, and interpretation — so you walk away with context, not a dashboard.
Snapshot
How is IMB doing right now?
In plain terms: IMB is 39.4% below its highest-ever price. Dipsern checks every past time it was this far down and grades how the next 90 days usually went.
Right now IMB — Imperial Brands plc — is in a severe drawdown, down 39.4% from its record high. Last price: $2,492. Severe drawdowns separate structurally sound assets from the ones that don't recover. The historical data below shows what IMB did after similar episodes.
Historical base rate
What history says at this drawdown
Across all available history, IMB has spent enough trading days in the 40%-to-35% drawdown band to build a large sample (271 observations). Dipsern segments these by drawdown depth and computes the rolling median forward 90-day return — that median is the primary signal you see in the full app, and it's substantially more robust than mean-based forecasts because it ignores fat-tail outliers in both directions.
Interpretation
What this means for IMB
Drawdown-based signals work across asset classes but the magnitude of meaningful moves varies. Dipsern computes the segmentation per-asset so the bands are calibrated to IMB's own volatility history. At this depth, focus on prediction error and sample size before median return. A high historical median return at -40% means nothing if the prediction error was also 30%.