About IMB
Imperial Brands PLC
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, P&S, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, F
Three plain-English paragraphs — current state, historical base rate, and interpretation — so you walk away with context, not a dashboard.
Snapshot
How is IMB doing right now?
In plain terms: IMB is 32.1% below its highest-ever price. Dipsern checks every past time it was this far down and grades how the next 90 days usually went.
Right now IMB — Imperial Brands plc — is in a deep drawdown, down 32.1% from its record high. Last price: $2,791. Asset price action of this severity has historically marked attractive entry zones — but only when fundamentals weren't permanently impaired. The historical median return below quantifies that pattern for IMB specifically.
Historical base rate
What history says at this drawdown
Across all available history, IMB has spent enough trading days in the 35%-to-30% drawdown band to build a large sample (295 observations). Dipsern segments these by drawdown depth and computes the rolling median forward 90-day return — that median is the primary signal you see in the full app, and it's substantially more robust than mean-based forecasts because it ignores fat-tail outliers in both directions.
Interpretation
What this means for IMB
Drawdown-based signals work across asset classes but the magnitude of meaningful moves varies. Dipsern computes the segmentation per-asset so the bands are calibrated to IMB's own volatility history. Below 20% drawdowns the historical median forward return often becomes attractive — but with rising variance. The win-rate column in the segments table is more useful than the median at this depth.